The Wix Sticker Price vs. What You Actually Pay
Wix advertises plans starting around $17/month. That number sounds manageable — until you start adding what your business actually needs:
- Base plan ($17–$29/mo): Limited storage, Wix ads in footer on entry tier, no ecommerce
- Business plan ($36/mo): Required if you want online booking or payment processing
- Wix SEO tools add-on: Features often locked behind higher tiers or add-on purchases
- Third-party booking apps: $15–$30/mo when Wix's native tools don't meet your needs
- Wix Ascend (CRM/email): $10–$45/mo depending on list size
Add it up and a fully functional Wix setup for a contractor often runs $50–80+ per month. That's $600–960 per year — every year, forever.
What You Don't Get With Wix
Beyond the sticker price, there are structural limitations that matter more for local contractors:
- No local SEO optimization. Generic Wix templates aren't built to rank for "contractor in [your city]." The page structure, heading hierarchy, and code output are optimized for ease-of-use, not search performance.
- No custom functionality. Connecting your site to your job management system, creating custom booking flows, or integrating with tools specific to your trade requires workarounds that break over time.
- You own nothing. Your site lives on Wix's servers. If they change pricing, alter their terms, or shut down a feature you depend on, you have no recourse. You also can't migrate the site — you'd have to rebuild from scratch.
What a Custom Site Actually Costs
Our The Crew package is a one-time fee. You own the code. You own the domain. You own the content. There's no monthly ransom to keep your own website running.
Ongoing hosting runs $5–15/month on your own infrastructure — or it's included in our Care Plan if you want us to handle maintenance and updates. Either way, the ongoing cost is a fraction of what Wix charges.
The Break-Even Point
At $50/month on Wix, you're paying $600 per year with nothing to show for it at the end. After three years: $1,800 spent, and you still don't own anything.
A custom site at that same $1,800 one-time investment: you own it outright, forever. After year three, you're ahead — and the site keeps compounding in search rankings while the Wix site stays flat.
So When Does Wix Make Sense?
Honest answer: for hobby projects, testing a business idea before committing, or businesses with literally zero budget to start. In those cases, Wix is fine as a temporary placeholder.
But for a contractor actively trying to rank locally, convert inbound leads, and build a professional web presence? Wix is the more expensive option that also performs worse. The math just doesn't work in its favor.
See exactly what our packages include and what they cost — view straightforward pricing for Mid-Michigan contractors — or reach out and we'll walk you through the numbers for your specific situation.